Building a company begins with belief — not in metrics, but in a dream. And it’s the earliest employees, angels, friends, and family who take that leap with the founder, long before the world pays attention.

But when success arrives — often a decade later — those early believers are too often left behind. Secondary conversations become politicized or painful. Liquidity becomes a signal to manage, not a right to earn. Founders are expected to be endlessly “all-in.” Employees are asked to wait. Early investors are told to stay patient — even when the stakes are deeply personal.

Forj exists to change that.

We solve one of the most overlooked, mission-critical challenges in India’s growth-stage ecosystem: fair, timely liquidity to the people who made the dream possible.