Juhi Bhatnagar

Founder & Managing Partner, Forj Capital

A former operator with over 13 years across India’s tech and venture ecosystems, Juhi has led companies through moments of breakout growth, market expansion, and high-stakes decision-making.

At Snapchat India, as India employee #2, she Head of Strategy & Growth, where she helped scale users from 20M to over 200M, making India Snap’s largest global market. She has worked with Swiggy, MuSigma, Yelp, and Emirates Telecom, across roles in data science, product, and GTM.


She holds a Wharton MBA (merit scholar) and a degree in Electrical Engineering (merit scholar) , pairing technical fluency with sharp commercial instincts.

Over the last 5 years, Juhi has quietly built a repeatable secondaries track record through personal and syndicated capital, backing high-potential founders across Consumer, HealthTech, and SaaS at the earliest stages of growth.

Atomberg

Loop Health

Ayurveda Experience

Pratilipi

She’s accessed tightly held cap tables, earning the trust of founders and co-investing alongside Temasek, A91 Partners, Jungle Ventures, Khosla Ventures, Elevation, and Steadview.


Her strength lies in seeing inflexion points before the market does, and moving fast, founder-first, and with clarity.

At Forj, she’s scaling that instinct into a platform, one that helps India’s best founders and early believers stay in the game, with fewer roadblocks and more freedom.

Connect with Juhi:

FOUNDER'S PHILOSOPHY

FOUNDER'S PHILOSOPHY

Aligned With The Founder.
Built TO BE Fair And Fast.

Aligned With The Founder.
Built TO BE Fair And Fast.

Aligned With The Founder.

Built TO BE Fair And Fast.

We’ve built and backed companies ourselves.
We know what it’s like to raise capital with one hand and hold your breath with the other. Secondaries, though deeply personal, often become politicised, painful transactions, with signalling risk, power plays, and endless negotiation. For capital allocators, it’s just a deal. For founders, it’s years of belief reduced to a transaction.

We are building Forj differently.

We move fast, stay discreet, and protect trust, offering clean, founder-first liquidity with no noise, just clarity and care when it matters most.
We’ve built and backed companies ourselves. We know what it’s like to raise capital with one hand and hold your breath with the other. Secondaries, though deeply personal, often become politicised, painful transactions, with signalling risk, power plays, and endless negotiation. For VCs, it’s just a discount. For founders, it’s years of belief reduced to a number.

We are building Forj differently. We move fast, stay discreet, and protect trust, offering clean, founder-first liquidity with no noise, just clarity and care when it matters most.