We’ve been in the trenches — building companies, managing exits, and helping founders navigate the most personal, high-stakes decisions quietly and confidently.
Founded by Juhi Bhatnagar, a former operator, Wharton MBA with deep ties to India’s startup ecosystem, Forj brings together institutional expertise, founder empathy, and white-glove execution. We don’t just offer secondaries — we understand the psychology behind them. We move fast, ask the right questions, and operate with full ownership.
Fast. Fair. Fearless. Focused. Futuristic.
That’s not just a tagline — it’s how we show up for founders.
12+ years of building and scaling Tech businesses.
Snapchat India founding team: Joined as 2nd employee, led Growth Strategy & Partnerships. Took India from 20M to 200M+ users, making it Snapchat’s largest market.
Wharton MBA with merit scholarship, background in Electrical Engineering, Data Science, and Product.
Career spans early-stage companies like Swiggy and Mu Sigma to scaled Tech like Yelp, Etisalat, and Snap.
Led teams ranging from 2 to 50, with global cross-functional mandates.
Angel investor with a strong portfolio: Atomberg, Ayurveda Experience, Loop Health, Lucidity, ScanPay, GOAT Brands, Pratilipi.
Early Life : Merchant Navy upbringing, TaeKwonDo National Level player, Guitarist & Kathak performer.
Mother to two toddlers.
Juhi Bhatnagar, Founder and Managing Partner
